Page hosted on ShopGaithersburg.com to provide product and services
information. Read what our clients have said about
their advertising page on ShopGaithersburg.com. Our members are enjoying
TOP RANKING on all the popular search engines. If you have an under
producing web site a membership on ShopGaithersburg.com will help your web site
produce the kind of business you wanted when you launched it.
Benefits You With:
- A single custom designed page
online to tell customers about your products/services, and to offer ongoing
discounts to customers who clip your coupon to use when shopping at your
- This page linked to your own
e-Commerce/Commercial web site if you have an online presence. We can help you
develop your own web site if you have been considering this type of marketing
- Other opportunities to be a
featured advertiser on ShopGaithersburg.com web site and in the direct email
program for a very low cost. Plus additional placement in future Local Shopping
Portals that will open during the next 2 years.
Why is online
advertising more useful than print? When was the
last time you actually got a call from the Yellow Pages?
- It is immediate -
customers want a discount and are looking for coupons.
- It is cheaper - print
advertising is very costly, whether you use the newspaper or coupon magazines.
- It is more responsive to
demand - Only online can you change your message to reflect demand as often
as you need to, to drive traffic.
Why Marketers Use Online
- A vehicle to reach a mass
- Costs have plummeted
- The impact of sight, sound,
and motion has arrived and continues to improve
- It has proven to be an
effective direct response medium
- Research is building a strong
case for using it to support brand-building efforts
- New targeting technology
enables you to reach those "hard to reach" targets
- The Internet is living up to
its promise as the most measurable medium
- 71% of US households had access to
the Internet in their homes in Feb-March 2007 survey
- Women use the Internet 70% and Men
use the Internet 71% Feb- March survey 2007
- Households with over $75,000 annually
use the Internet 93% survey Feb-March 2007
- 47% of adults
have high-speed internet connections at home as of early March 2007,
up five percentage points from a year earlier.
- US surfers are spending more time
online with an average of 15h and 18m per month
- American Internet population (70
million users) log on at least once every single day, 37 % increase
over 51 million in 2000.
- Americans now spend more time viewing/surfing
the Internet then watching TV
INTERACTIVE ADS DELIVER
- New IAB formats introduced,
media properties have removed almost all restrictions on formats
- Audio and video delivery
capabilities are becoming more prevalent
- MSDW report, Jupiter/Media
Metrix, Adrelevance, Dynamic Logic Study all conclude the effectiveness of
internet advertising as a powerful branding vehicle
BENFITS ARE DRIVING
- As more and more marketers
reap the benefits of efficient interactive advertising, online media spending
is increasing at a rate of approximately 30% year to year.
- 79% of national advertisers advertised
online in 2004, spending an average of $4.4 million each, a 27% increase
in online ad-spending from the previous year.
ONLINE Advertising is cheaper, more responsive
and more effective at driving traffic and brand.